Jake Welsh is Vice President of Experience at BASIC®, working across London, New York and San Diego. A former founder and CEO, he partners with C-level stakeholders and global teams to shape brands, products and digital experiences that are distinctive, relevant and commercially effective.

With more than two-decades of experience across brand, experience and transformation, Jake has led global programmes spanning identity, design systems, digital platforms, campaigns and physical experiences.

His approach combines a strong appreciation for taste and craft with a belief that the best creative ideas should not only feel innovative, but drive meaningful business and brand impact.